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Hands-on: Samsung’s OLED Glare Free tech

Hands-on: Samsung’s OLED Glare Free tech

Samsung Visual DIsplay forum

Bangkok — If there's one feature that stands out among Samsung's 2024 TV offerings, it's actually the OLED Glare Free technology found on its OLED S95D 4K Smart TV (2024). That's my takeaway after attending Samsung's Visual Display Forum in Bangkok, Thailand, where the Korean electronics giant showed off its latest in TV technology, including AI-powered improvements, by pitting them against the competition.

To be fair, the demos were shown against last year models. Some units were Samsung TVs, while others were competing models from rivals. Ideally, Samsung should have placed its 2024 TV lineup against this year's Sony and LG models. But that may not be possible due to the timing. Instead, I had a front-row seat to see how Samsung stacked up against itself and last year's competition. And the results were certainly impressive.

To start off, let's touch on the above-mentioned OLED Glare Free tech. Samsung positioned both last year's and this year's TVs side by side in a room with plenty of lights, including a direct-facing ring light to highlight just how non-reflective the Samsung OLED S95D 4K is. While last year's S95C had the ring light prominently reflected on the display, you could barely make out the reflection on the S95D even in darker scenes.

Samsung Visual DIsplay forum
These TVs feature AI-powered game detection to switch the display settings to the best one for gaming.
Credit: Aloysius Low/Can Buy or Not

This makes the screen perfect for apartments in bright and sunny Singapore, which can make for an extremely reflective TV viewing experience. And the best part is, there's no drop in picture brightness, which is fantastic, of course. I would love to put this OLED Glare Free tech to the ultimate test at home when we get the review unit. But the showroom certainly highlighted how well it can perform.

Of course, the new AI-powered improvements in the NQ8 AI Gen3 chip — found in its Neo QLED 8K TVs — are substantial. I saw how good this processor was at upscaling full-HD content up to 8K with the flagship Samsung QN900D TV. While you can upscale content from as low as 480p, that really isn't the best use of this tech. It truly shines when upscaling from full-HD, adding plenty of detail to the video.

I also liked how good the AI Motion Enhancer Pro worked to reduce ghosting in sports content as well as on-screen scrolling text. The NQ4 AI Gen2 chip used in the 4K TVs isn't too shabby, either. You get substantial 4K improvements from 1080p sources, based on what I could see in the demo.

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Samsung Visual DIsplay forum
4K upscaling on the left, 8K upscaling on the right.
Credit: Aloysius Low/Can Buy or Not

Lastly, the 2024 Neo QLED TVs seem to have much better control when it comes to local dimming. When playing letterboxed media, the blacks were pretty darn solid. I would love to have both Samsung's 2024 OLED and Neo QLED models side by side to see how these Neo QLED TVs fare against an OLED's true blacks. But compared with a 2023 Mini-LED model from an unnamed rival, Samsung's latest Neo QLED TV easily outperformed the competing Mini-LED TV with clear deep blacks. In contrast, the unnamed competitor's TV showed plenty of backlight bleed, which was surprising to me.

Samsung's new range of TVs are already on sale, so feel free to check them out on Lazada or Shopee. Check back soon for our upcoming reviews of Samsung's 2024 TVs.

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